Welcome back to the MX3 Podcast, where we break down money, motivation, and relevant events shaping our world.

In this episode, we take a deep—and entertaining—look into the history of college football bowl games, from the legendary Rose Bowl to the wild world of modern sponsored bowls like the Pop-Tarts Bowl and the Snoop Dogg Arizona Bowl. We discuss how bowl games evolved, how conferences and schools make millions, and why money now drives where—and how—these games are played.

Along the way, we dive into historic stadiums, iconic moments, outrageous sponsorships, and even make bold predictions about the future of college football bowls.