Welcome back to the MX3 Podcast, where we break down money, motivation, and relevant events shaping our world.

In this episode, we take a deep—and entertaining—look into the history of college football bowl games, from the legendary Rose Bowl to the wild world of modern sponsored bowls like the Pop-Tarts Bowl and the Snoop Dogg Arizona Bowl. We discuss how bowl games evolved, how conferences and schools make millions, and why money now drives where—and how—these games are played.

Along the way, we dive into historic stadiums, iconic moments, outrageous sponsorships, and even make bold predictions about the future of college football bowls.

College football bowl games were once rare, meaningful, and prestigious — but today, have they lost their value? In this episode of MX3 Podcast, we break down the explosion of bowl games, the money behind them, how sponsorships reshaped tradition, and why winning records no longer seem to matter.

We explore the history of the Rose Bowl, how bowl eligibility standards have changed, and why college football feels more like a business than ever before. From packed stadiums to corporate naming rights, this conversation dives into how money, motivation, and tradition collide in modern college football.

New episodes drop every Monday and Thursday.